Successful NDIS platform Provider Choice have announced the launch of parent company T-shirt Ventures on the back of a highly competitive $4 million venture capital raise.
T-shirt Ventures is a health tech company that innovates new consumer-facing brands and products within the disability and broader health space. T-shirt Ventures is one of the very few true ‘profit for purpose’ tech start-ups in Australia, whose new multi-brand strategy will allow the team to drive innovation across adjacent markets within both the disability and the broader health technology space.
The new business is a frontier brand, building accessible technology to help people living with disabilities and/or long-term health needs to create and enjoy the life they want.
The team’s original approach when launching Provider Choice, their core platform, was highly targeted in its initial launch in Western Australia, where they have taken learnings in their stride and celebrated their rapid growth.
Now, the team has a new opportunity that requires a shift to how their brand is structured to truly fulfill their potential.
This is where the idea came about to establish T-shirt Ventures as a ‘parent’ company that will sit above both Provider Choice and T-shirt Ventures’ newest innovation, HeyHubble.
Founders Tom Blinksell and Jonathan Salgo believe their company’s value is as an expert, innovator and partner for service providers, individuals and specialists alike.
“Our goal is to become a ‘second nature’ resource for people accessing the NDIS or other health-based services,” says CEO and co-founder Tom Blinksell.
“T-shirt Ventures is a centralised place for people who want to make a difference in healthcare.”
The nature of T-shirt Ventures’ digital operations within a highly funded sector such as the NDIS, along with its impressive growth during the COVID-19 pandemic, produced a highly competitive, and over-subscribed, recent $4m capital raise.
The round was led by Sydney-based Wentworth Securities and Spring Capital, with follow-on investment from key shareholder Seed Space.
“This recent capital injection will unlock significant growth in our key products; as well as position us as a first mover in the type of exciting innovation we’re bringing to the market” says Mr Blinksell.
Mr Blinksell also has a lot of ambition for the sector and health-tech generally.
“We’ll likely open another, substantially larger capital round (targeted for early 2022) to take advantage of new adjacent revenue and product opportunities, as well as accelerate scale in our current product suite,” he says.
This immediate update to the company identity will manifest in two key ways: through a change to their overarching brand and in the branding of their new upcoming products.
“We wanted a name that evoked a casual approach for a business that prides itself on taking a friendly and no-nonsense attitude to varied challenges. It comes from the fact that our technology products are designed to be intuitive, accessible and no matter who you are, they just fit; much like your favourite t-shirt,” says Mr Blinksell.
Provider Choice is a national Plan Manager who pride themselves on being high-tech and high-touch for the NDIS participants they manage. Not only do their participants have access to innovative, easy-to-use technology for understanding their NDIS plans and managing funds, they also provide participants with a dedicated personal plan manager to help navigate the NDIS, which can be a complex and overwhelming experience. Provider Choice has also built a suite of free tech tools available to any participant in the scheme to help understand their plan and make the best possible use of their funding, in order to achieve their goals.
HeyHubble is T-shirt Ventures newest brand and NDIS Marketplace, helping those living with disability connect to people providing services and products that will make their life easier. While HeyHubble is yet to launch, the team have listened carefully to create a platform that will enable an effective and transparent community within the NDIS that will ultimately improve the lives of Australia’s most vulnerable.
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